Founder, Decode Digital

Hi, I'm Shubham Rajdhar.

Web developer and digital marketer, building for the web since 2011. Websites, SEO, ads and automation that help brands grow.

Based in Thane, Mumbai

Work with Decode Say hi
02 / Origin story

Blogger. Freelancer. Founder.

I'm a web developer and digital marketer from Thane, Mumbai. I've been a tech blogger since 2011, started freelancing in 2014 while studying IT engineering, and left the course in 2015 to build full time. In January 2018 I founded Decode Digital, a web development and digital marketing agency that builds websites, runs SEO, GEO and paid media, and automates workflows for brands including Thyrocare, PharmEasy, NSE, Sun Pharma and Cipla. In 2024 I co-founded Zeptac Technologies, which builds SaaS, IoT and AI for industries that haven't gone digital yet.

  1. 2011
    IT engineering

    Started an IT engineering degree (2011–2015).

  2. 2011
    Tech blogger

    Writing about tech and the web since 2011.

  3. 2014
    Freelancing from college

    Began building websites for clients while still in college.

  4. 2015
    Dropped out to build

    Left the degree to build full time.

  5. 2018
    Founded Decode Digital

    In January 2018 I started Decode Digital: one team for websites, marketing and automation, instead of five agencies.

  6. 2024
    Co-founded Zeptac Technologies

    SaaS for industries that haven’t gone digital yet, starting with testing, inspection and certification labs. Now into IoT and hardware too.

Dropped out. Shipped anyway.

03 / Decode Digital

One partner to navigate every digital move.

Most businesses don't need five agencies. They need one team that understands how the website, search, ads and workflows connect. That's what I built.

  1. 01Web DevelopmentFast, secure, conversion-focused websites and web apps.
  2. 02Digital MarketingSEO, GEO, social and paid media that actually fill the funnel.
  3. 03Automation & AIInternal tools and workflows that remove manual work.
  4. 04Website CareOngoing maintenance, security and monthly reporting.

Brands we've built for

  • Thyrocare
  • PharmEasy
  • NSE
  • Sun Pharma
  • Cipla
  • Sauce.vc
  • Meal of the Moment
  • and many more

Development partner to

  • Thought Over Design
  • Adfactors PR

Since 2018 · 8 years

Work with Decode
04 / Family

My wife and I shipped the best product of our lives in 2025.

Our little one arrived in September 2025. Husband to my loving wife Priyanka and dad to Kasturi: the best team I'll ever be part of.

05 / The rider

Weekends are for the highway.

Over the years, and on more than one bike, I've ridden down the Konkan coast to Goa, Gokarna and Murudeshwar, and inland to Indore, Nagpur and across Madhya Pradesh. Longest day in the saddle so far: 600+ km. These days the garage holds a KTM 390 Adventure X.

GoaGokarnaMurudeshwarIndoreNagpurThane
06 / Tech & TV

New gadgets, new AI, one more episode.

I like having the latest tech, from flagship phones to a Meta Quest 3, and I keep up with AI news and tools as they land. When I switch off, it's the same few shows, mostly on my phone.

On repeat

The Office, Breaking Bad, Arrested Development, The Walking Dead, Parks and Recreation, Suits

07 / Say hi

Let's build something.

Got a website to build, a funnel to fix or a ride to plan? I reply within a day.

shubham@decodedigital.com

Also on Instagram, X and GitHub
Based in Thane, Mumbai

Credits